Discussion List for campus-based and allied personnel working to end gender-based violence on campus.

["Hotvedt, Carmen" <>]

Hi all:

 

Apologies in advance for a request that might seem fairly low level.  Mostly, I need a different way communicate some core concepts to campus colleagues.  By different, I mean something like an article or technical assistance guide that is fairly easy to digest.    

 

I’m trying to find new ways to communicate about the practice of implementing social marketing campaigns that are not tied to prevention theory, other interventions, outcomes, or practice.  We’ve seen a rise of the use of posters and “messages” on our campus—from campus units who mean well--that feature catchy taglines and provocative images about sexual assault that seem to be just that—messages that are not grounded in any sort of comprehensive, much less intentional approach.   In a crass way of thinking, these posters feel akin to catchy messaging about the flu without addressing vaccination policies, assessing for efficacy, or even offering the flu shot to individuals. 

 

So, what is your favorite article or go-to guide that addresses the role of social marketing as a TOOL OF rather than the ONLY TOOL of prevention?  Are there publications or guides you have found to be helpful on this topic?  How are you working to create synergy among existing efforts (rather than “turf” or “message clutter,” which are the phrases students are using to describe their experiences with these efforts)?   

 

Thanks so much! 

 

 

Carmen Hotvedt
Manager, Violence Prevention and Victim Advocacy
University Health Services
UW-Madison

End Violence On Campus
EVOC Change.  EVOC Equality.  EVOC Respect.

    

Please note that confidentiality of non-encrypted e-mail communication cannot be guaranteed.  For further details regarding e-mail use cautions and guidelines, please refer to the web link at the end of this message.  If you are not the intended recipient, please notify the sender immediately and delete this message from your system.  Disclosure of any information contained in this message to someone other than the intended recipient is prohibited. http://www.uhs.wisc.edu/contact/contacting-uhs-by-email.shtml.