Discussion List for campus-based and allied personnel working to end gender-based violence on campus.

["Hotvedt, Carmen" <>]

Thanks, David, and to those who have responded offline.

 

Incredibly helpful!

 

cj 

 

From: David Lee [mailto:]
Sent: Wednesday, December 02, 2015 3:46 PM
To: Hotvedt, Carmen <>; sapc <>
Subject: Re: how to address social marketing as a stand alone effort?

 

Carmen

Check out the PreventConnect eLearning unit Social Marketing as a Tool in Primary Prevention http://learn.preventconnect.org/course/view.php?id=9

 

On Wed, Dec 2, 2015 at 1:07 PM, Hotvedt, Carmen <> wrote:

Hi all:

 

Apologies in advance for a request that might seem fairly low level.  Mostly, I need a different way communicate some core concepts to campus colleagues.  By different, I mean something like an article or technical assistance guide that is fairly easy to digest.    

 

I’m trying to find new ways to communicate about the practice of implementing social marketing campaigns that are not tied to prevention theory, other interventions, outcomes, or practice.  We’ve seen a rise of the use of posters and “messages” on our campus—from campus units who mean well--that feature catchy taglines and provocative images about sexual assault that seem to be just that—messages that are not grounded in any sort of comprehensive, much less intentional approach.   In a crass way of thinking, these posters feel akin to catchy messaging about the flu without addressing vaccination policies, assessing for efficacy, or even offering the flu shot to individuals. 

 

So, what is your favorite article or go-to guide that addresses the role of social marketing as a TOOL OF rather than the ONLY TOOL of prevention?  Are there publications or guides you have found to be helpful on this topic?  How are you working to create synergy among existing efforts (rather than “turf” or “message clutter,” which are the phrases students are using to describe their experiences with these efforts)?   

 

Thanks so much! 

 

 

Carmen Hotvedt
Manager, Violence Prevention and Victim Advocacy
University Health Services
UW-Madison

End Violence On Campus
EVOC Change.  EVOC Equality.  EVOC Respect.

    

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--

David S. Lee
Director of Prevention Services
Manager, PreventConnect
California Coalition Against Sexual Assault (CALCASA)
1215 K Street Suite 1850
Sacramento, CA 95814
916-446-2520 x 309
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