Discussion List for campus-based and allied personnel working to end gender-based violence on campus.

["Childress, Amanda" <>]

A student-athlete of mine turned in the photo of this advertisement for my 
class' assignment on Sexually Violent Media.

Why Men Need Post-it Notes:
http://www.jumbojoke.com/why_men_need_postit_notes.html

I didn't think much of it at first glance, but after looking more into the 
photo and reading his analysis of it I was pretty shocked that Post-it would 
go this route to advertise to men and very impressed with his interpretation. 
My student viewed the ad as a sexual battery (impaired and unable to give 
consent to sexual activity) and felt it was violent towards women. He said at 
first glance he thought it was funny but then he thought about one of his 
friends in this woman's position and said he "felt it was a terrible 
advertisement"

He wrote "the female is definitely the victim in this advertisement. She is 
being humiliated by a Post-it note with her name on it so he can remember 
this notch under his belt. I can tell she's the victim, because she's the one 
who can't be remembered."

Just thought I'd pass it along.


Amanda Childress

Assistant Director

Campus Involvement Center

Advisor

University Program Council (UPC)



Ohio University
One Park Place

339 Baker University Center

Athens, OH 45701

Office: 740.593.4742

Fax: 740.593.4068

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Division of Student Affairs

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